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Risk Management and Social Media in Commercial Real Estate

Business Management, Finance No Responses »

Jan 152012

2011 was marked by a global wave of civil unrest. The fact that social media played such an important role has prompted many government agencies and businesses to step up their monitoring of Twitter and other social networks. These actions confirm the widening power of social media as an accelerator of social and business change.

Commercial property industry leaders increasingly recognized that social media immediately amplifies negative buzz about their brands and reputations, and can have an impact on positive imaging and sales if used effectively.

Many leaders, like CBRE and GE Capital Real Estate, asked us to start monitoring what’s being said about them and help engage online movers and shakers. As risk/reputation management and investor relations grow in importance, we also expect many other REITs, developers and publicly held real estate service providers to leave nothing to chance in 2012.

In Q4, 2011 our proprietary CREObuzz™ algorithm identified four times more discussions about Brookfield Office Properties than SL Green or Vornado. The most buzz corresponded to the removal of “Occupy Wall Street” protesters from Zuccotti Park, a space controlled by Brookfield.

Stay tuned for our upcoming insights, as well as filtered news mobile apps focused on commercial real estate. 2012 will mark the turning point in how CRE industry leaders take much more deliberate steps to better mitigate reputation risks in social media channels and define themselves rather than leaving others, like “Occupy Wall Street” protesters, to do it.

CREOpoint will be leading the way with powerful social media management dashboards to help you manage in this new and challenging environment.

JC Goldenstein, CREOpoint CEO and CREObuzz founder

JC Goldenstein: American Brokerage Firms Dominate Online Buzz at MIPIM

Business Management, International Strategy, New York City, Web/Tech No Responses »

Mar 202011

US companies and UK cities are stealing a march on their rivals in the online conversation according to CREOpoint, the leader in using online networking to foster effective communication in commercial real estate.

Following MIPIM, the recent property event in Cannes, CREOpoint produced for KPMG the first study to be published in Europe about the online buzz in real estate. CREOpoint’s proprietary CREObuzz™ algorithm uniquely mined 10,000 sources corresponding to online article posts, blogs, videos and social media mentions relating to commercial real estate to judge which themes were dominating the online conversation about MIPIM. 1,000 relevant articles from February 12 – March 12, 2011 revealed that:

Hope is back in Europe.
Jones Lang Lasalle, CB Richard Ellis, Cushman & Wakefield and GE Capital Real Estate ranked as the top companies that got the most Internet buzz.
London, Manchester and Birmingham ranked also won the CREObuzz awards.
There’s interest in city renewal, with a particular emphasis on London.

This word cloud highlights the “trending” topics in the run up to and the week of MIPIM 2011. Word size corresponds to frequency of occurrences. Expected key words like investment, development, architecture, awards, MIPIM, Reed MIDEM, CREOpoint, cities, Cannes, property, real estate and market were removed to reveal more insights.

Jonathan Thompson, International Chairman, KPMG’s Building, Construction & Real Estate practice, comments: “The real estate world is changing at a fast pace and those executives whose ear is not attuned to the market will find themselves left behind! With ongoing uncertainty around debt markets and future regulatory impacts on capital fund flows the industry still has a few hurdles to face, however, it is clear to those at MIPIM that this industry is actively pulling together to find a route forward. We hope CREOpoint’s innovative way of depicting the latest trends in the market helps.”

Jonathan Thompson, International Chairman, KPMG’s Building, Construction & Real Estate practice adds: “The chatter was far more upbeat in nature as senior decision makers sought to build new alliances and partnerships (nationally and internationally) and to discuss new ways of doing business. It was clear that all were there to work. Capital and banking were some of the most buzzed words, possibly as the European real estate industry is realizing the over reliance on German banks for funding. We are surprised by the relatively low amount of online conversations about debt, liquidity, distressed, uncertainty and regulations.”

JC Goldenstein concluded: “MIPIM is no longer strictly a one-off event. We expect increasing online discussions before, during and after live property exhibitions. 2011 will be the year where organizations in our industry recognize the need to define themselves rather than leaving others to do it. Many have already started to monitor what’s being said about them online. Leaders like Jones Lang Lasalle, CB Richard Ellis, Cushman & Wakefield, GE Capital Real Estate, IPD and Barclays went beyond that and created the most MIPIM buzz. Stay tuned for upcoming CREObuzz™ insights about growing relative Internet brand equity.”

The executive summary including organisation rankings, indicators of European market sentiment and more commentary from the Global Head of KPMG Real Estate Practice are now available at http://j.mp/MIPIMBuzz or on www.CREOpoint.com

Laurent Lehmann, Board Member of CBRE France receives first CREObuzz™ award

from JC Goldenstein, CREOpoint CEO at the exclusive CREOpoint & the Wall Street Journal party

Thanks to Deborah Falcone and Robert Monaghan from our partner the Wall Street Journal for co-hosting CREOpoint pre-MIPIM party in Cannes! Guests included senior executives from BNP Paribas, CB Richard Ellis, IPD, IREM, Keops-Groupe Nexity, Korn Ferry, Le Moniteur, Marsh, NAI, NAR, Quintain, Real Capital Analytics, Remit Consulting, SIOR, the National Association of Real Estate Investment Managers, the Wall Street Journal and W.P. Carey.