Real Capital Analytics recently released their Top Property Sales list for the first half of 2012, and we are proud to announce that RDM advised on 10 out of the top 16 office property sales on the list; valuing over $2 billion.
Quick response codes are everywhere — magazines, take-out menus, and the sides of bus stops. But this marketing tool could be just the opportunity hackers are looking for.
When assessing the value of a building on either the buyer/seller side in a sale many factors such as location, condition, and existing tenant base are considered. Another important aspect is total rentable square footage. Rsf as you know is a piece used to determine the fee for renting a given amount of space in a building. It’s critical then as a landlord to utilize sf numbers that are accurate and follow REBNY or BOMA measurement standards in order to maximize rentable income. It is also vital during a due diligence phase to be certain that the rsf numbers being used to establish the ongoing value of the property are in fact correct.
In a recent report from Forrester Research, analyst Frank Gillett predicts tablets will become the primary computing device for millions of people around the world by 2016
Creating an “Online Presence” for your business means more than simply having a company website. In today’s information-hungry world, your business should have multiple means to get messages to new and prospective clients, as well as industry-related news and articles to show that you are staying on top of the industry.
As the market begins to thaw, now is a great time to review your company’s online strategies and, if necessary, make improvements. Here are five tips to help get you on the way to building an online presence for your business.
(For more on how to Build Your Business Online Presence, see Peter’s video on CPE TV)
Step 1: Define goals and modify your company’s website to support your goals
- Create goals that include ways to differentiate your business from your competitors and focus on capturing leads.
- Keep in mind that your company website should be concise and to the point with a homepage which answers what your company does and why customers trust your business.
- Create a “Contact” page which clearly explains to customers how to get in touch with your business. Remember, your website serves as the hub for your business, be sure to include all of your other web efforts, such as blogs, on your contact page.
Step 2: Create a company blog
- Maintaining a company blog shows new and existing clients you are an expert in the industry and as such you are current on topics and issues which may arise.
- Use your blog to provide opinions about the market, be a voice of the company and stay in contact with new and existing clients. Blogging serves as a great way to get repeat visitors to your website and can create a sense of trust in your business making new clients more likely to utilize your services.
- Check out some of the free blog sites such as Blogger, WordPress or TypePad to start your blog and be sure to provide a link it to your website and let your clients know about your blogging efforts.
Step 3: Email marketing
- Email marketing techniques are a simple and fast way to build leads from your website visitors. Provide an email signup on your website to allow visitors to join your company email list.
- Create email marketing initiatives such as newsletters, client announcements and upcoming company events which can be sent to those on your list.
Step 4: Use Social Media
- Social networks such as Facebook and Twitter are perfect resources for connecting with your clients and other professionals in your industry. With an effective website and blog in place, the addition of a Facebook Fan Page and Twitter campaign will help turn one-time visitors into connected consumers who are able to receive updates, links and other information about your company.
- Utilize social networking to improve your company’s SEO.
Step 5: Online Video
Online videos give you the ability to demonstrate your products or services to prospective and existing customers rather than tell them about it. Some things to keep in mind:
• Keep your video between 30 seconds and 2 minutes long
• Be sure voiceovers are understandable
• If you place music in the video, make sure it isn’t overpowering
• Always remember to keep your message simple and to the point
• Embed your video on your company website and add a “share this” button for others to easily send to their social networks
Your website speed can be a key indicator of how many visitors go to your website and spend time learning about your organization. In addition, potential and current clients who wait too long for web pages to load may be reluctant to return to your site. It has been proven that as little as a five percent increase in your website speed can increase page views by as much as twenty-five percent. Below are some tips to increase the speed of your website.
- When it comes to your homepage, use facts and keep the page clean and simple. Avoid using Flash videos or animations/graphics that take too much time and bandwidth to load. In the amount of time it takes one of these large files to load, you may have already lost a potential client.
- place video links on your homepage. Links from video sites such as YouTube not only take time to load, but often make a web page look cluttered and distracts from the information you want visitors to see.
- If you need to place video on your site, make certain that the host of the video is within a close proximity. The longer distance the information has to travel, the longer it will take for the page to load.
Some useful sites are:
In today’s market, having an informative and well-performing website is key for your business to succeed. Don’t lose opportunities and new customers because your website is too slow.
In Real Estate no square foot is the same. When it comes to commercial property, everyone measures space differently, and depending on the measurement method used the same property will have different square footage calculations. RDM, the leading provider of building measurement solutions for over 25 years, recently has written a white paper demystifying the national building measurement methods.
It is vital for the commercial real estate industry to have accurate property measurements in order to ensure maximization of revenues, especially in the current uncertain market. RDM’s White Paper aims to provide the reader with valuable information on building measurement methods, such as BOMA, Modified BOMA, and REBNY, and where each is to be used and why. It discusses trends in distinct markets in the United States and the importance of having the appropriate property measurements portfolio-wide.
The more informed you are about the methods of building measurement the more aware you are of how to maximize your gains.
It is vital for the Real Estate industry to take advantage of all the tools available in the market. Especially those free of charge.
All the rage today is this program Twitter. Twitter is a social networking site that allows you to communicate to large groups of people instantly using your PC or text messaging. The website’s original purpose is to provide “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
With Twitter’s exponential growth reaching 131% in March, no wonder nearly every industry is on Twitter, from governmental agencies such as the SEC keeping people informed about its actions, to entertainment industry with celebrities including Oprah and Ashton using it as a platform for brand exposure and keeping in touch with their fans. Seeing the revolutionary approach to real-time news and the benefits that come with it, businesses, small or large, have picked up on this great tool.
But is it good for the Real Estate Industry? The answer is YES. Imagine if you can broadcast your information quickly, about a vacancy, a listing, or some special intel that you just received and want to get out quickly to your entire team. You don’t have to go to voicemail or separate emails in order to access your network. With Twitter all you need is one short message that you can distribute to everyone at once. You can use Twitter for your colleagues, business associates, and prospective tenants that you are approaching. The extensiveness of the network, and the ability to reach out to it instantly is a great way to stay connected. People want news immediately, and what better way to supply it to them than with Twitter.
Some Real Estate businesses have picked up on this. Coldwell Bankers, Colliers International, and CBRE to name a few have created accounts to stay on top of the changing trends in society. The exposure theses businesses get on Twitter is unmatchable as every person following their account is updated with posts in real-time. Given that Twitter works with Blackberries and iPhones adds onto to the marketing revolution.
Twitter is a free and easy to use solution to stay connected to your network at all times. It may be the future of marketing and networking, and given real estate industry’s commitment to both, it is important to take advantage of the opportunity.
I listened to the CNN interview with Obama yesterday and was happy to hear he is as addicted to his Berry as the rest of us. Unlike our soon to be former President who probably cant even type an email no less operate a BB. Obama is a gadget head and understands the power of tech and how it relates to business and leadership. This is a huge PR boost for RIM the manufacturer of BB. In the real estate industry the BB has also been a powerful communication tool for brokers. We joke about the Crack Berry issues. Sure some go over the top. But the fact is it has enabled brokers and related RE execs the flexiblity to be able to do business without being tied to a desk. At my firm RDM servicing Landlords and brokers is our main focus. The Blackberry allows me to be more dialed in while being able to spend more time with my family. Below are some excerpts from the Obama interview.
US President-elect Barack Obama says he’s keeping his BlackBerry when he takes office, media reports say.
Obama told CNN that the BlackBerry was one way to stay in touch with real Americans outside of the White House “bubble”, AFP said.
“My working assumption…is that anything I write on an email could end up being on CNN,” he said.
“It’s just one tool among a number of tools that I’m trying to use, to break out of the bubble, to make sure that people can still reach me,” he told CNN.
“If I’m doing something stupid, somebody in Chicago can send me an email and say, ‘What are you doing?
Obama’s BlackBerry was always at his side on the campaign trail, but legal and security obstacles make it difficult for him to bring it with him to the White House. The US President is required by law to keep a record of every communication, and the Secret Service was worried his Blackberry could be a security risk.
A Twitter user on a ferry in the Hudson using an Iphone was one of the first to capture photos of the plane. See photo.
Twitter if you haven't heard is a fast growing free mobile social networking and micro-blogging service that allows users to send updates via SMS, instant messaging, email. It has the potential to very powerful. Twitter beat out CNN with this information. How this tool applies to the real estate
industry is still undefined. Using it to keep people in your network/client base updated on market information may be its best use. Getting vacancy information quickly and directly to a client that is seeking a particular space requirement. This is way faster than calling or posting on a web site. Just enter the text send and boom its out. Because you can only type in 140 characters its considered micro blogging. This also makes it useful for sending short sound bytes. At my firm RDM we are working on using this as a marketing tool for clients. Anyone using Twitter for real estate out there? Please post your comments.